Hunan Masala | Food Truck Brand Identity Design

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Hunan Masala is an Indo-Chinese food truck brand based in Downtown, LA. The brand owner Chirag Patel had one goal with this brand - To serve good fusion food. Since fusion food is not quite popular in that area, especially Indo-Chinese fusion, the brand has an advantage in the street food option. They wanted to target a wide range of audience but the central idea was to attract street food lovers who are looking for unique options in Asian Cuisine.

The brand prides itself for its authentic flavours and freshness of food. Their motive is to create food that is rich in flavour and brings a feeling of 'Home' in the minds of their customers. Our brief was simple. Like the food itself, the brand had to represent the right mix of traditional aesthetics with a modern twist.